Terms of Service.
Plain English, as always.
Last updated: October 15, 2026
The short version
We're straightforward people. These terms say: we'll do what we agree to do, you'll pay what we agreed, and either of us can walk away with reasonable notice. The details are below.
How engagements work
Every project or retainer starts with a written agreement (a proposal or statement of work) that spells out the scope, price, and timeline. That document is what governs — this page covers the ground rules underneath it.
Monthly retainers
Monthly services begin with a 3-month initial agreement, then continue month-to-month. After the initial term, either party can cancel with 30 days' written notice. Work is billed monthly in advance.
One-time projects
One-time projects are billed as agreed in the proposal — typically a deposit to start and the balance on delivery. The $127 AI Visibility Snapshot is paid up front and delivered within 24 hours.
Snapshot cancellations and refunds
The AI Visibility Snapshot is a one-time digital service. You may cancel for a full refund any time before work begins. Once work has started, the payment is non-refundable unless we have not delivered your Snapshot within 24 hours of checkout. If that happens, contact us for a full refund to your original payment method. Your bank may take several business days to post it.
What we promise — and what we don't
We promise to do the work we agreed to, to a professional standard, with a human reviewing everything AI-assisted before it reaches you. What we can't promise: specific rankings, traffic numbers, or revenue. No honest agency can — search engines and AI platforms change constantly, and your results depend on factors outside our control (your market, your competitors, your reviews). We'll always give you honest timelines and straight reporting instead of guarantees.
Your responsibilities
We need a few things from you to do good work: timely access to your accounts (website, Google Business Profile, ad accounts), feedback on drafts within a reasonable time, and content that's actually yours to use. Delays on your side can shift timelines.
Ownership
Once a project is paid in full, the deliverables we created for you — content, reports, website copy — are yours. We may show anonymized or summarized results in our portfolio unless you ask us not to.
Liability
To the extent the law allows, our liability for any engagement is limited to the fees you paid us for that engagement. We're marketers, not insurers — we can't be responsible for business outcomes beyond the work itself.
Changes to these terms
We may update these terms from time to time. The version in force is the one posted here, with the date above.
Questions
Email [email protected] or call (574) 612-1662. We'd rather talk it through than have you guess.
Rather just ask us?
Contact us any time — a real person in South Bend will answer.