§ Key takeaway
Write a stable business description
In one or two sentences, state who the business serves, its main work, and where it operates. Use concrete service names and explain limits, such as places outside standard coverage.
Use the real business name across the site and profiles. Google asks businesses to represent themselves as recognized in the real world.
Give each service a clear home
A service page can explain what is included, who it is for, the process, quote factors, and how to start. Link to genuine examples, policies, and contact paths.
Structured data should describe visible, accurate information. It may help systems interpret details but does not promise display or citation.
Resolve conflicts and support claims
Compare the website, profiles, social pages, and directories. Fix stale phones, old hours, alternate spellings, and claims no longer supported.
For licensing, outcomes, warranties, or experience, provide evidence or make the wording precise. Use real reviews and project examples with permission; never invent customers or results.