§ Key takeaway
Choose relevant prompts, repeat the context, record citations, and report limitations alongside results.
Choose prompts from real intent
Start with calls and forms. Write prompts for distinct needs: finding a provider, comparing a service, understanding quote factors, or checking coverage. Avoid a long list of near-duplicates.
Save exact wording and location. Record relevant product settings so future checks are comparable.
Record what the interface shows
For each run, note:
- 01Was the business named, omitted, or described inaccurately?
- 02Did the answer show a citation, and which URL?
- 03Were service area, hours, and key facts correct?
- 04Which other sources appeared?
- 05Did analytics show a relevant visit?
Add technical context and repeat
Confirm public pages are crawlable and internally linked. OpenAI documents OAI-SearchBot access for ChatGPT Search; Google says AI features rely on ordinary Search eligibility and foundational SEO.
Use webmaster reports alongside manual samples. Repeat a small prompt set, record site changes, and account for product updates. A baseline cannot promise a fixed timeline or percentage lift.